Marketing in a Nutshell: Key concepts for non-specialists

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Marketing in a Nutshell: Key concepts...

Marketing in a Nutshell: Key concepts for non-specialists

Name: Marketing in a Nutshell: Key concepts for non-specialists
ISBN: 9780750681339

Mike Meldrum, Malcolm McDonald,

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Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

درجه (قاطیغوری(:

Business & Economics - Sales & Marketing

کال:

2007

ژبه:

english

صفحه:

320

ISBN 10:

0750681330

ISBN 13:

9780750681339