Instru Ed Explor Mrkt Research

Instru Ed Explor Mrkt Research

ZIKMUND, DESARBO
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EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
درجه (قاطیغوری(:
کال:
2006
خپرونه:
9th
خپرندویه اداره:
South-Western, Div of Thomson Learning
ژبه:
english
صفحه:
722
ISBN 10:
0324317514
ISBN 13:
9780324317510
فایل:
PDF, 21.28 MB
IPFS:
CID , CID Blake2b
english, 2006
کاپی کول (pdf, 21.28 MB)
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